Prafull Badyal
Prafull Badyal
E-commerce Professional
E-commerce Professional
10 Years in GCC Market
10 Years in GCC Market
Muscat, Oman
Available for work
About me
About me
I’m a GCC-based marketing and e-commerce strategist with proven experience driving brands from hospitality, real estate, to automotive sectors. I’ve built digital growth for world-renowned brands such as Hyatt, Hilton, Kempinski, and AutoRent Car Rental, achieving performance with precision. From driving direct bookings to developing high-end real estate leads or expanding car rental businesses, I develop customized strategies that combine mastery of the local markets and an eye for sustainable, bottom-line growth. As an expert who is deeply rooted within the UAE, Oman, and Qatar markets, I enable brands not only to compete — but to lead.
Experience
Experience
Muscat, Oman
Kempinski Muscat Oman
Jun 2024 - Present
E-commerce Section Head
Increased direct online revenue by 28% using focused SEO, SEM, and booking engine optimization, thereby decreasing dependence on OTAs.
mproved OTA partnerships and managed pricing, leading to an 18% improvement in occupancy and a 12% rise in ADR, achieving the best comp-set ranking.
Managed a digital media budget of over $100K across various channels, achieving 9:1 ROAS within F&B, Spa, and MICE verticals by precise targeting and campaign management.
Led a LinkedIn lead generation campaign for Ramadan corporate bookings, achieving 22 private event conversions and outperforming revenue goals within a campaign cycle.
Muscat, Oman
Kempinski Muscat Oman
Jun 2024 - Present
E-commerce Section Head
Increased direct online revenue by 28% using focused SEO, SEM, and booking engine optimization, thereby decreasing dependence on OTAs.
mproved OTA partnerships and managed pricing, leading to an 18% improvement in occupancy and a 12% rise in ADR, achieving the best comp-set ranking.
Managed a digital media budget of over $100K across various channels, achieving 9:1 ROAS within F&B, Spa, and MICE verticals by precise targeting and campaign management.
Led a LinkedIn lead generation campaign for Ramadan corporate bookings, achieving 22 private event conversions and outperforming revenue goals within a campaign cycle.
Doha, Qatar
Waldorf Astoria Lusail
Mar 2023 – May 2024
E-commerce and PR Manager
Developed and executed a full-year marketing and PR strategy aligned with sales goals, driving a 25% increase in off-season bookings through targeted digital and content campaigns.
Managed an annual media budget of QAR 175K, optimizing spend across search, social, display, and PR channels to consistently achieve a 12:1 ROAS.
Led cross-functional collaboration with PR agencies, creative teams, and internal stakeholders, ensuring brand consistency and securing high-profile regional media coverage.
Directed and mentored a team of marketing executives and external partners, enhancing campaign execution speed, quality, and digital ROI.
Doha, Qatar
Waldorf Astoria Lusail
Mar 2023 – May 2024
E-commerce and PR Manager
Developed and executed a full-year marketing and PR strategy aligned with sales goals, driving a 25% increase in off-season bookings through targeted digital and content campaigns.
Managed an annual media budget of QAR 175K, optimizing spend across search, social, display, and PR channels to consistently achieve a 12:1 ROAS.
Led cross-functional collaboration with PR agencies, creative teams, and internal stakeholders, ensuring brand consistency and securing high-profile regional media coverage.
Directed and mentored a team of marketing executives and external partners, enhancing campaign execution speed, quality, and digital ROI.
Delhi, India
Areneva
Jan 2021 – Jan 2023
Director of Operations
Built Growth Engines for 100+ Startups and Funded Companies
Built and executed full-funnel marketing strategies from scratch for 100+ startups, funded companies, and growth-stage brands across hospitality, real estate, fintech, and SaaS sectors.
Led a team of 25+ marketing professionals, CRM specialists, and creative strategists, overseeing campaign execution, customer journey mapping, and growth initiatives across multiple industries.
Directed CRM implementation projects using tools like Salesforce, LeadSquared, and HubSpot, enhancing client engagement and boosting customer retention through personalized lifecycle marketing strategies.
Advised startups and scaling brands on building integrated digital infrastructures, combining paid media, CRM, email nurturing, and loyalty programs into high-performing revenue engines.
Delhi, India
Areneva
Jan 2021 – Jan 2023
Director of Operations
Built Growth Engines for 100+ Startups and Funded Companies
Built and executed full-funnel marketing strategies from scratch for 100+ startups, funded companies, and growth-stage brands across hospitality, real estate, fintech, and SaaS sectors.
Led a team of 25+ marketing professionals, CRM specialists, and creative strategists, overseeing campaign execution, customer journey mapping, and growth initiatives across multiple industries.
Directed CRM implementation projects using tools like Salesforce, LeadSquared, and HubSpot, enhancing client engagement and boosting customer retention through personalized lifecycle marketing strategies.
Advised startups and scaling brands on building integrated digital infrastructures, combining paid media, CRM, email nurturing, and loyalty programs into high-performing revenue engines.
Ras Al Khaimah
Waldorf Astoria Ras Al Khaimah
Jan 2006 – Mar 2008
Cluster E-commerce Manager
Led digital strategy across a cluster of 3 hotels, overseeing paid media campaigns, social media content, website development, CRM, and email marketing to ensure unified brand presence and maximize performance.
Launched festive season campaigns with an AED 20K budget, delivering a 20:1 ROAS through targeted social ads and strategic brand partnerships.
Generated over 4,000 room nights in 4 months by executing high-converting regional offers and full-funnel performance marketing initiatives.
Revamped the cluster’s email marketing strategy, growing the combined database by 73% and increasing open rates from 9% to 23%, strengthening direct booking channels.
Ras Al Khaimah
Waldorf Astoria Ras Al Khaimah
Jan 2006 – Mar 2008
Cluster E-commerce Manager
Led digital strategy across a cluster of 3 hotels, overseeing paid media campaigns, social media content, website development, CRM, and email marketing to ensure unified brand presence and maximize performance.
Launched festive season campaigns with an AED 20K budget, delivering a 20:1 ROAS through targeted social ads and strategic brand partnerships.
Generated over 4,000 room nights in 4 months by executing high-converting regional offers and full-funnel performance marketing initiatives.
Revamped the cluster’s email marketing strategy, growing the combined database by 73% and increasing open rates from 9% to 23%, strengthening direct booking channels.
Qatar and UAE
Hyatt Hotels
Feb 2017 – Jul 2019
Digital Marketing Executive
2017-2019: Food & Beverage Bookings - Increase in F&B online covers by 36%
2016: Online Travel Agent Ads – The highest number of bookings through Expedia ads in the region in the 5-star hotels category 2017
Hotel Gym & Spa- Successfully launched a Gym membership campaign in November and December with spending of $500 and got 72 new gym members and revenue of $102,466
Generated 70 leads for the wedding venue, and converted 14 confirmed weddings through social media Ads.
Qatar and UAE
Hyatt Hotels
Feb 2017 – Jul 2019
Digital Marketing Executive
2017-2019: Food & Beverage Bookings - Increase in F&B online covers by 36%
2016: Online Travel Agent Ads – The highest number of bookings through Expedia ads in the region in the 5-star hotels category 2017
Hotel Gym & Spa- Successfully launched a Gym membership campaign in November and December with spending of $500 and got 72 new gym members and revenue of $102,466
Generated 70 leads for the wedding venue, and converted 14 confirmed weddings through social media Ads.
Certifications
Certifications
Google Analytics 4 (GA4) Certification
Demonstrates proficiency in setting up GA4 properties, event tracking, audience segmentation, and extracting actionable insights
Google Analytics 4 (GA4) Certification
Demonstrates proficiency in setting up GA4 properties, event tracking, audience segmentation, and extracting actionable insights
Google Ads Measurement Certification
Validates expertise in tracking conversions, attribution modeling, and using data to improve ad performance
Google Ads Measurement Certification
Validates expertise in tracking conversions, attribution modeling, and using data to improve ad performance
LinkedIn Marketing Strategy Certification
Recognizes advanced strategic planning for LinkedIn ad campaigns, audience segmentation, and lead nurturing programs.
LinkedIn Marketing Strategy Certification
Recognizes advanced strategic planning for LinkedIn ad campaigns, audience segmentation, and lead nurturing programs.
Apple Search Ads Certified
Certified in launching and optimizing Apple Search Ads campaigns
Apple Search Ads Certified
Certified in launching and optimizing Apple Search Ads campaigns
Stack
Stack
Education
Education
India
2009-2014
Bachelor of Engineering
MIET Engineering College
India
2009-2014
Bachelor of Engineering
MIET Engineering College
Recommendations
Recommendations
Jane Smith
Chief Marketing Officer at Digital Innovations Agency
Working with Prafull has been a masterclass in strategic, data-driven marketing. He blends creative insight with deep technical know-how, consistently delivering high-impact campaigns across e-commerce, hospitality, and automotive. A true asset to any growth-focused team
Jane Smith
Chief Marketing Officer at Digital Innovations Agency
Working with Prafull has been a masterclass in strategic, data-driven marketing. He blends creative insight with deep technical know-how, consistently delivering high-impact campaigns across e-commerce, hospitality, and automotive. A true asset to any growth-focused team
Michael Brown
Founder of Creative Solutions Studio
“Prafull has an exceptional ability to tailor growth marketing strategies to the GCC market. His precision in defining and targeting ideal customer profiles helped us attract high-value leads with relevance and efficiency. Every campaign he led translated into measurable business impact
Michael Brown
Founder of Creative Solutions Studio
“Prafull has an exceptional ability to tailor growth marketing strategies to the GCC market. His precision in defining and targeting ideal customer profiles helped us attract high-value leads with relevance and efficiency. Every campaign he led translated into measurable business impact
Lisa Turner
Senior Developer at TechWave LLC
Few marketers understand the dynamics of luxury and hospitality marketing in the GCC like Prafull. His account-based marketing strategies delivered strong ROI across hotel and branded residence campaigns, connecting us with the right decision-makers at the right time
Lisa Turner
Senior Developer at TechWave LLC
Few marketers understand the dynamics of luxury and hospitality marketing in the GCC like Prafull. His account-based marketing strategies delivered strong ROI across hotel and branded residence campaigns, connecting us with the right decision-makers at the right time
